I’ve recently started preparing a Search Engine Optimisation report for a client in Bath,and have been trawling through the mass of information that this entails. Whilst there are a huge and changeable number of factors that can affect your website’s position in the search engines results, one thing that really won’t help, whatever you have been told, is stuffing keywords into every available nook and cranny. Screaming <insert your selected keyword here /> repeatedly is more likely to get your pages penalised than praised. Not only that, but the copy will then be a dreadful read to any human that gets eyeballs on it.
Choose your keywords carefully, use them sparingly in 3 or 4 word phrases, by all means get them in your title elements and link copy, but don’t overdo it.