Email Marketing

We’ve got years of experience creating cost effective, attractive and most critically, responsive email marketing campaigns that can turn prospects into clients or re-engage old and new customers.

How can Email marketing help me?

It’s a well know fact that Email marketing provides the highest ROI (Return On Investment) of any online marketing activity. Why?

• It’s targeted – Using well targeted lists, you can make sure you are communicating with an engaged audience who are much more likely to be interested in your products or services. It’s the direct philosophical opposite of spamming. We never recommend buying in anonymous lists.
• It’s inexpensive – compared to print based direct marketing. The actual cost of sending the email is tiny – often less than 1p per email – and it becomes cheaper as your list grows.
• It’s personal – You can personalize emails, from simply personalising their name, through to displaying content specific to their buying patterns. It keeps your customers engaged with your brand.
• It’s trackable – meaning you can get hard facts about the numbers of people that have read your marketing communication, and then you can use this data to further segment, refine and target your future campaigns. You get to understand  individual customer’s  behaviour.

Can you help me with my Email marketing?

We certainly can! Whether you’re just getting started or have been doing this for years, we know we’ve got something to offer.

• Getting started – We can create your account, create your first email, create personalised subscribe and unsubscribe pages and deploy it for you
• Email marketing training – We can train you or your staff on best practice, be it designing templates, creating the html for the campaigns, setting up advanced tracking or interpreting the results.
• Maximise existing campaigns – By linking your campaigns to goals set in your analytics software, we can analyse current campaign performance and measure the success of campaign variants. Using A/B split tests, design or copy variations can be performance tested, removing the need for guesswork.
• Ecommerce integration – By integrating your email marketing into your e-Commerce and website reporting, you can calculate the actual ROI and discover better ways of spending your marketing budget.

Why can’t I do it myself?

The simple answer is that you can! There are a multitude of online services to help you out, and it’s really not that complicated to get started. But we think our expertise in making visually attractive emails, that look perfect in every email client, that link through to your web analytics software provides real value for money.

It’s easy to do Email marketing – it’s also easy to do it badly and damage your brand. Let Sweet-Apple help you avoid the pitfalls and create perfectly formed marketing emails.

Free Email Marketing Review

If you’d like a free review of your current email marketing campaigns, or assistance in setting up new campaigns, send us an email or give us a call. We’d be glad to help.