Because of the multitude of different email clients your customers might use, web designers and developers have to adopt some regressive and sometimes bizarre hacks to ensure HTML marketing emails look the same in every email client. The main culprit is Outlook 2007 – it’s taken email marketing back 10 years; but the iPhone and iPad also have their own quirks.
Chief amongst these is that they will insist on setting a minimum font size on text, which can cause your layouts to break. However, you can force them to render text at the size specified in your inline css styles by adding the snippet below into the <head /> tag.
<style type="text/css">
div, p, a, li, td { -webkit-text-size-adjust:none; }
</style> Need some help designing, developing and deploying email marketing campaigns? We’re based near Bath and have years of experience creating cost effective, profitable campaigns that look pixel perfect in every desktop and webmail client. Give us a call on 01380 830224 to find out more…
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