Easy Search Engine Optimisation tip for Magento stores

Google isn’t a big fan of your website making it work hard, and as with many dynamic websites, Magento can create a labyrinth of urls with complex querystrings – none of which lead to unique content. Which may mean you get penalised for content duplication.

An  easy fix is adding nofollow attributes to Layered Navigation (should you have it enabled). In your theme, duplicate:

/app/design/frontend/base/default/template/catalog/layer/filter.phtml

to

/app/design/frontend/base/THEMENAME/template/catalog/layer/filter.phtml

Then add the nofollow shown below.

<a href="<?php echo $this->urlEscape($_item->getUrl()) ?>" rel="nofollow"><?php echo $_item->getLabel() ?></a>

You might also wish to  do the same in the Category List toolbar to the sort order and Grid/List links. Not exactly rocket science, but it’s a painless win…

Looking for a friendly Magento developer to create your ecommerce store? We’re based just outside of Bath and will quickly and efficiently create custom Magento themes, integrate with payment gateways such as Paypal and Sagepay, perform the scary Magento upgrades for you and much more. Please don’t hesitate to get in touch on 01380 830224.